Tele Atlas increases regional offering; continues support for navigation technologies and LBS across Latin America

Gent, Belgium, and Buenos Aires, Argentine, 22 September 2009— Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions (LBS), today announced it has expanded its digital map coverage in Argentina and Uruguay, developed jointly with Datamap, a local provider of digital maps and mapping solutions. The new Tele Atlas maps include additional content such as points of interest (POIs) and are immediately available to all Tele Atlas personal navigation, wireless, Internet, automotive and enterprise customers worldwide. The latest updates offer map users traveling to metropolitan and holiday destinations throughout Argentina and Uruguay a more enriched navigation experience with map information and content to find points of interest (POIs) such as hotels, restaurants, cash dispensers, petrol stations, pharmacies and schools.

Through an agreement announced in 2008, Tele Atlas works with its partner Datamap to deliver maps of navigable roads in Argentina and Uruguay. With coverage across Argentina through neighboring Uruguay, Tele Atlas maps enable seamless product development and cover the major road networks of the entire country, from the border of Argentina to popular vacation spot Jose Ignacio.

Tele Atlas maps of Argentina now cover 57 percent of the population and offer nearly 25,000 POIs. The maps include coverage of more than 208,000 kilometers of navigable roads, including the country’s major road network and street level coverage in 146 cities across the country, including Buenos Aires, Cordoba, La Plata, Mendoza, Rosario and Salta. 

Building on its coverage for Uruguay, the Tele Atlas map has expanded to now cover more than cover 13,000 kilometers, including Uruguay’s complete major road network. The maps of Uruguay cover 45 percent of the population and also feature coverage of major metropolitan and holiday areas, including Colonia, Jose Ignacio, Maldonado, Montevideo and Punta del Este.

The expanded Latin American coverage is part of Tele Atlas’ ongoing global expansion strategy and is designed to meet increasing demand from global customers for highly detailed and accurate maps of all major countries. Tele Atlas currently offers maps covering 90 countries around the world, including fully navigable maps of Argentina, Brazil, Chile, Mexico and Uruguay. The company will continue to expand its Latin American offering in the future with map coverage planned to be available later this year.

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Under the terms of the agreement, Tele Atlas will gain access to Datamap’s existing database of more than 200,000 kilometers of navigable roads in Argentina, including map information for three major cities – Buenos Aires, Cordoba and Rosario, and will make it immediately available with additional content such as points of interest (POIs) to its personal navigation, wireless, Internet, automotive and enterprise customers worldwide. Datamap will continue to monitor the country’s road network for changes, providing updates to Tele Atlas on a regular basis.

“Argentina is a growing economy that is just starting to adopt personal navigation devices and mobile location-based applications,” said Tele Atlas CEO Bill Henry. “Datamap gives us the strongest foundation on which to expand our Latin American offering. Combined with a new regional headquarters, we have an exciting road ahead as the country’s drivers and mobile phone users increasingly rely on digital maps.”

“Quality maps are fundamental to the navigation user’s experience, and Datamap is proud to have developed the most detailed and up-to-date digital map of Argentina available,” said Santiago Casaux Alsina, Datamap CEO. “Our partnership with Tele Atlas allows us to concentrate on updating the maps and providing world-class services to Latin American companies.”

Tele Atlas currently offers maps covering 75 countries around the world, including fully navigable maps of Brazil and Mexico. Latin America is an important region for Tele Atlas and its industry partners; the company will continue to expand its Latin American offering in the future with map coverage planned to be available in 2009, including Chile and Uruguay.

Further demonstrating commitment to the market, Tele Atlas also announced the formation of new regional headquarters in Buenos Aires, headed by Director of Latin America Data Sourcing James O’Gorman.


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The technological innovation arrives at the logistic industry

Datamp presents TourSolver, a Logistic and Distribution software which allows companies to increase productivity, improve custome service and reduce operating costs up to a 25% or more.

In the frame at Expologisti-k, the most important fair of the logistic sector, Datamap will present TourSolver, a new computer system to optimize routs taking advantage of the possibilities that digital cartography  and Geographical Information Systemas offer.

The new logistic solution emerges from the result of a strategic alliance between  Datamap and Magellan Ingenierie from France, where  Mapping and Data Cleansing tools are combined  with specifically designed technologies for the Logistic and Distribution sector, providing customers with an integral solution to routs optimization.

“These new technogies  — exaplains Santiago Casaux Alsina,  Datamap President— are key to evaluate, plan and optimize routs.  What is even more important, it leads to cost  and time reduction,  and productivity and customer sevice  increment”.

“We have seen that this tool applied to real cases has reduced distribution costs of various companies up to a 25%, and that the average  investment return is 5 months. These kind of results are difficult to find even when the best management policies have been applied. Moreover, TourSolver is a customized solution to each customer`s necessities, independently from the scale he has.”, adds Casaux Alsina.

Tour Solver operates in Geographical Information Systems and high precision digital maps. Its implementation simplicity and use implies working and analizing resources —transport, dates and times of delivering,  and loading and unloading times—  and geographical location as well as all the clients` requisites . TourSolvers makes the necessary  calculations to take the best route and to guarantee the highest efficiency level in the  allocation of resouces.

As well as the kilometers  and used resources reduction, this new technology  subtantially shortens planification times.

Moreover, TourSolvers enables companies to quickly react to the requests of clients, of the market or to unforseen events — broken down vehicle, absence of driver, etc— and capitalize on  the company
experince.

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Point of Sales Census

It has recently ended the first phase of the points of sales census done by Datamap at Buenos Aires city and the Gran Buenos Aires area.
This census incorporates the geographic dimension as a basis for the data analysis and management.

On January 31st Datamap ended its first survey of retail stores located at Buenos Aires city. Mapping solutions and geomarketing techniques used with this census allow the possibility to visualize all the information on interactive digital maps, making its analysis and comprehension much easier.

Accurate location of point of sales of the city can be known with this census: where are the more than 1,200 Asian supermarkets or the almost 5,300 drugstores (kioscos and maxikioscos) of the city, and visualize them on digital maps with other valuable information.

“The idea emerged to answer all key matters companies have when defining their commercial, logistics and merchandising strategies”, explained Santiago Casaux Alsina, Datamap CEO.

This census beginning on December 2007, will allow companies to know how many and where to find those target point of sales, and in which ones they can find their products or brand. Also will be able to know how these points of sales are, to see how their products and competitor’s are being exhibited, to know if their distributor has a real coverage of all POS in a determined territory, plus other valuable data that help designing further actions.

As for Casaux Alsina, “this project is a good integration experience for all Datamap areas, where mapping and data cleansing solutions make a synergy together with the field expertise of the company”.

Nowadays, census is on going at Gran Buenos Aires area.


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Datamap in the Latin-American Direct and Interactive Marketing Forum

With many assistants, on Friday Agust 30th ended one of the most important Direct and Interactive Marketing Events in the Region.

Datamap, a leading company providing Mapping, Data Cleansing and Trade Marketing was present in the Latin-American Direct and Interactive Marketing Forum 2007 organized by AMDIA (Asociación de Marketing Directo e Interactivo).

The event, taking place from August 28th to 30th at the Sheraton Hotel in Buenos Aires, hosted three fairs related to the Direct Marketing: MR & DBM, Call Center and Marketing Digital.

Acknowledgeable people from Argentina and Latin America talked about subjects of great interest for the sector, such as The future of the Digital Marketing (David Castiglioni, Digital Microsoft’s General Manager), Tendencies in Publicity, Online Marketing and WEB 2.0 (Gonzalo Alonso, Google’s Director for Latin America), How to mergeDirect Markleting with Brand Marketing? (Jon Raska, Chief Executive Officer, Raske Direct Advertising USA) and Customer Experience Management (Juan Carlos Fouz, Delegate Councellor Izo System).

Also the importance of the Internet and its nowadays potential was part of the conferences: the YouTube success, Direct Marketing and health.

The top distinction for the attending specialists, the AMAUTA Awards 2007 took place and prices were granted.

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